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Research papers

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Milne, Nick Baker
Company: Quadrangle Research Group
September 10, 2014
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Citation

Milne and Baker (2014a, September 10). Inspiring Action at O2. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2-8346